Sneaker Exchange (2016-2019)
Officially known as the largest sneaker trading event in Africa where sneaker collectors and aficionados can buy, sell or trade sneakers as well as buy locally produced apparel and footwear, Sneaker Exchange (SXC) boasts close to 3,000 attendees per event in city centres such as Johannesburg, Cape Town and Durban. Founder and co-director of SXC, Zaid Osman, is one of South Africa’s most notable sneaker collectors. Having spent his formative years growing up in the United States of America, Osman brought with him not only a great love for sneakers but also ideas on how to build the sneaker culture in South Africa.