PlusIsEqual™ (2019-2020)

Founded in 2019 by the director of 20 Across, Fabrizia Degli Esposti, PlusIsEqual™ is a community of like-minded plus-size and curve men and women who are working towards making body positivity the new norm, raising awareness about inclusivity in the fashion industry, and mobilising clothing brands to especially consider plus-size men’s fashion as part of their offering. 

In November 2019, the Radisson RED Hotel V&A Waterfront, Cape Town made history as the host of the #PlusIsEqual™ fashion event. Thirteen plus-size male models appeared in South Africa’s first completely plus-size male fashion showing, revealing a new range of stylish plus-size men’s clothing by designer, Jade Campbell – whose identity was kept a secret throughout the campaign.